Excuse No 4 as to why a MasterMind Group is not for you!
“People won’t understand my business” or “my business is too niche”.
In a mastermind group you discuss your business goals and business issues and often people will tell me that their business is so niche or technical that no-one in the group will understand it!
So let’s just look at this.
Let’s imagine you’re a reiki therapist. I’ll be honest, I’m not entirely sure what a reiki therapist does! Let’s imagine that we have a reiki therapist and a plumber in the group. If you are anything like me you may not know a ball cock from a stop cock. However, a reiki therapist and a plumber still have to do exactly the same things in business.
They still have exactly the same issues.
They need a viable product or a service.
They both need clients to sell that service to.
They both need a marketing service in place to get those clients.
They’ll both need to have an accounting system in place to track sales, etc, etc I could go on, but you get the picture!
Business is business.
We have exactly the same things to do within that business. Remember in a mastermind group, you also get time to educate the people in the group as to exactly what your business is about and the type of people that you are trying to attract.
At the end of the day, if the mastermind members can’t understand your business. then chances are many other people can’t understand your business, and if people aren’t understanding your business, that’s really something that you need to sort out!
If you’re considering joining a Mastermind group – check out our available groups here.